Cool shades have a calming effect on the

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a particular shape and color? We will tell you in this article.

Content
Colors for Logo: Psychology
Black and white
Blue
Green
Red
Yellow
Orange
Violet
Psychology of form in design
Circle, oval, ellipse
Square
Triangle
Conclusion
Colors for Logo: Psychology Logo colors
Each shade has a certain psychological effect on people. Thanks to this, company representatives can influence the target audience through advertising using the colors of their brand logos.

Black and white
Black
People associate white with purity, simplicity and honesty. Therefore, making a logo predominantly in white is the best solution for companies specializing in medical, legal and cleaning services.

Most often, brand names with a white background are supplemented with black elements (text, images, lines). This makes the logo contrasting, but at the same time restrained. In addition, emblems of this color (white background + black font ) look stylish and authoritative, which is why they can often be seen in famous brands. For example, the black and white logo has been used for many years by Chanel , Nike , Apple , Adidas , etc.

Black and white logos
The black color itself is perceived by people as the color of reliability, stability and authority. This makes it an ideal tone for the logo of companies that are interested in forming a trusting attitude of customers towards the brand.

Blue
Blue logos
psyche. In addition, sky tones help to concentrate and set the mood for work. Therefore, blue is often used in office interiors.

Blue logos of famous companies
In addition, people associate spain whatsapp data this color with stability and safety. Due to this, blue can often be found on the logos of companies that provide medical services. Also, brands of household appliances, smartphones and other technical means use brand names in cold shades. This color helps to instill customer confidence in the quality of products. Examples of blue company logos: Samsung , BMW , Nokia, etc.

Green
Green logos
Shades of green are often chosen for the logo by those companies that sell goods and services in the fields of health care, cosmetology and sports. This is due to the peculiarities of the perception of this color: it is associated with health, peace, prosperity.

Green colors can be seen in the logos of famous brands Lacoste, Sberbank, Subway and Starbucks.

Green logos of famous companies
You can see examples of green logos here .